Back in the fall, we announced a new brand partnership with Simply Noelle. This collection was brought online in part because Lynda wanted to celebrate and support a fellow woman-led, North Carolina company and also because their designs are some of her favorites. Simply Noelle is based right here in North Carolina in the historic port city of Wilmington. Founded in 2005 by president and industry veteran Deb Groh, Simply Noelle is known for creating high quality and affordable products that women love to wear. The product line features exclusively designed women’s fashions, accessories, gifts and more.

Parker and Lynda visit Simply Noelle's headquarters in Wilmington, NC.

Parker and Lynda visit Simply Noelle’s headquarters in Wilmington, NC.

Simply Noelle has certainly made its mark on the apparel industry. The brand was recognized as a top company to watch in 2012 and as the top apparel line in 2013 by Giftbeat magazine. Simply Noelle continues to create flattering silhouettes in easy-to-care-for fabric, ideal for layering and perfectly versatile for all seasons. Simply Noelle’s designs appeal to women of all age ranges because of their ability to bridge together comfort and style, two things every woman appreciates in their wardrobe.

Since its arrival, our line of Simply Noelle products has steadily grown. We have added new lightweight items for spring and summer. The popularity of this brand is growing, and with that comes the addition of even more new styles from this designer. Keep an eye out for new Simply Noelle apparel available this fall. Until then, I’ll be sporting a personal favorite, the Trapeze Tunic (the Caribbean blue is perfect for summer!).

Want a Free Pair of Simply Noelle sunglasses?

For a limited time, with any swimsuit purchase on our site you will receive a free pair of Simply Noelle fashion sunglasses (plus a protective case to store them!) in your choice of brown or black. You can shop our full swimwear collection here.

If you are already wearing Simply Noelle designs, let us know your favorite pieces in the comment box below. And if you haven’t tried them yet, consider taking a look at our current Simply Noelle collection here. We think you’ll like these apparel styles as much as we do!

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