When it comes to the fashion cycle, they say that if something was in style once, it will come back into style eventually (even hair scrunchies). After years of shorter and shorter hemlines and tighter and tighter clothing, dressing modestly is finally back in style.

From longer hemlines and full sleeves, to looser shapes and higher necklines, modest clothing is seeing a huge resurgence in popularity.

Although people usually associate conservative dressing with older women, this new modest fashion trend is being driven by younger women who want to look fresh and modern, while not showing too much skin. To meet the demand for trendy but modest clothing, there are a number of online clothing stores catering to younger women, like Sweet Salt Clothing, ModLi, Mikarose, and Dainty Jewell’s. For millennials who want to look elegant and stylish while still being covered up, they now have ladies like Catherine Duchess of Cambridge and fashionista Olivia Palermo as inspiration.

While modest clothing is more popular than ever with the younger generation, dressing conservatively appeals to women of all ages. Many women choose to dress modestly for religious reasons, which is why the modest fashion trend is extremely popular with Mormons, Orthodox Jews, and Muslims. But women dress modestly for a multitude of reasons. Some women dress modestly because they find it empowering; they are tired of receiving negative attention for wearing a short skirt. Other women dress traditionally for professional reasons; they want to be taken seriously at work. Then there are some women who dress modestly simply for comfort.

Let’s face it, the bare midriffs, too-short skirts, and “bodycon” bandage dresses you see on the fashion runways have no practical place in the average woman’s wardrobe, which is why the modest fashion trend is so refreshing. At National® we have modest clothing that is comfortable and generously cut. It’s clothing you can wear every day in your real life.

When it comes to dressing, I have always believed in looking lady-like and not wearing anything too revealing. I also am a big believer in dressing for comfort, but that doesn’t mean you have to look frumpy. You can look chic and stylish while still being covered up.

Here are a few of my favorite modest looks:

Wanderlust Tunic

Wanderlust Print Tunic by Simply Noelle®


Enjoy the all-natural comfort of 100% cotton denim with our Embroidered Bell Sleeve Dress.

Embroidered Bell Sleeve Dress by National®

This women's tunic shirt has long sleeves, dropped shoulders, and a stylish shark-bite hem.

Striped Cowl Neck Tunic by Allie & Rob®

A fresh interpretation of a traditional customer favorite, our Tiered Denim Skirt provides a beautiful foundation for any outfit.

Tiered Denim Skirt by National®


100% cotton flannel brushed for softness, this women's tunic shirt has a round neckline with a button placket, long sleeves with button cuffs, and forward shoulders.

Mad for Plaid Tunic by National®


It's the details that make this Heathered Tunic extra special.

Heathered Tunic by Simply Noelle®


This women's dress features a flattering inverted pleat and princess seams on the front, curved pouch pockets, ¾-length sleeves, and a rounded neckline.

Wear-Ever-You-Go Knit Dress by UltraSofts®


What are your favorite modest clothing looks? What does dressing modestly mean to you?

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